#42 The Secrets of Influencer Marketing: Trust, Trends, and Micro-Influencer Magic | Willian Gasner

In this episode of The Rectified Podcast, host Sandy interviews William Gassner, co-founder of StackInfluence, discussing the current state of influencer marketing. William emphasizes that influencer marketing is not on its way to extinction but acknowledges challenges, particularly the diminishing trust in larger influencers due to perceived insincerity in product promotions. He highlights the shift towards smaller creators, nano, and micro-influencers, who are seen as more authentic and trustworthy, creating a trend toward "word of mouth marketing at scale." The conversation covers various aspects of influencer marketing, including the different levels of influencers, the evolving social media landscape, and the benefits of working with smaller influencers for both brands and creators. William also provides insights into StackInfluence's platform, which specializes in automated collaborations with nano and micro-influencers, offering brands a scalable and efficient approach to influencer marketing.Stack influence Website: https://stackinfluence.com/Stack influence Instagram: https://www.instagram.com/stackinfluence/William’s favorite book: https://amzn.to/3Qy5cdTFind me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/Join the D2C Founders Mastermind to scale your direct-to-consumer brand: https://www.rectified.co/dtc-founders-mastermind/  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com