#42 The Support New Moms Don’t Know Exists

In this episode of Within, Nicky Wallace and Ali Payne sit down with Katie Nyberg, founder of Iowa Baby Lady , to talk about the support many parents don’t realize exists during pregnancy, birth, and postpartum recovery. Katie shares how her team of birth doulas and postpartum doulas helps families navigate everything from labor support and advocacy to overnight newborn care and postpartum recovery. The conversation breaks down common misconceptions about doulas, the realities of modern motherhood, and why support systems matter more than ever. Together, they discuss the overwhelming amount of information new parents face today, the pressure many moms feel to “do it all,” and how postpartum support can help families move from simply surviving to truly thriving during those early weeks. Whether you’re expecting, supporting someone who is, or simply curious about the changing conversation around motherhood and wellness, this episode offers a refreshing and educational look at what modern support can actually look like. About the show:  Within is a podcast hosted by Nicky Wallace of The People Co. It explores what happens when organizations stop chasing surface-level solutions and start doing the real work from within. Each episode unpacks stories of leadership, burnout, growth, culture, and the messiness of being human at work. Whether you’re in HR, leading a team, or just rethinking how work fits into your life, Within offers a candid and refreshing look at how people-first business gets built. Connect with hosts & guests: Nicky - Linkedin: www.linkedin.com/in/nwallace515/  Nicky - Instagram:  @Freedomtoleadwell Ali - Linkedin: https://www.linkedin.com/in/alipayne/ Connect with our Guest:  Instagram & Facebook:  @theiowababylady For more information on The People Co., check out our Webiste: thepeople-co.com