42 - Thought Leadership Content: More Important Than The Algorithm

When it comes to Instagram, it seems like we're always being told to focus on the algorithm, use trending audio, you need to have a ton of followers, etc. I've seen so many of my students get stuck on the content creation. They usually feel as if they have to post more educational content to "give value."    If this is something you can relate to, then this episode is for you because I am giving you more knowledge on how to create some more white space in your content, also known as thought leadership content.    I'm sharing what thought leadership content is, how you can figure out your own white space, and an example of how you can turn an overused piece of content into thought leadership content.    In this episode, we cover:  What thought leadership content is and why it's so important  How to come up with your own thought leadership content  How to turn overused content into thought leadership content    SHOW NOTES: https://clairehunt.co/blog/thought-leadership-content-more-important-than-the-algorithm/   Featured Offerings or Resources Mentioned in the Episode Needing to increase inquiries and get booked consistently? Learn more about Book It Mentorship Program here Wanting to increase your booking rate and convert more discovery calls? Get the discovery call script here Getting ghosted when a dream client inquires? Hook more of your inquiries with these FREE 4 inquiry email templates. Connect with Claire:  Claire's Instagram