#42　意味を差し引くコピー

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ゲストに弦間一雄先生(大阪経済大学人間科学部教授)をお迎えし、言葉を使うコピーライティングにおいて「意味を差し引く」ことの難しさ・可能性について議論しました。▶Topics「おいしい生活」「Change Destiny」「丸くなるな星になれ」/コピーにおける無意味とは/コンセプトと最終表現の違い/保守的な記号(例: MAGA)と排除/現実の不可能性を表現する記号/鈴木一朗から「イチロー」へ/これからの社会に求められるコピーとは▶ReferencesZupancic, A. (2017). What IS sex? MIT Press.https://mitpress.mit.edu/9780262534130/what-is-sex/敗者のつぶやき「#37　意味を差し引くデザイン」https://podcasts.apple.com/us/podcast/37-%E6%84%8F%E5%91%B3%E3%82%92%E5%B7%AE%E3%81%97%E5%BC%95%E3%81%8F%E3%83%87%E3%82%B6%E3%82%A4%E3%83%B3/id1690969535?i=1000678694237

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#42　意味を差し引くコピー

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