42. You Make It Happen: The #1 Way To Attract And Nurture Qualified Customers (with Elly Hurley, Nudge Marketing)

Want to discover how Australia's top entrepreneurs defied the odds to make it happen? Claim your FREE spot to attend The MIH Summit here: www.the-entourage.com/summit   Without effective and targeted communication, all we can do as a business is HOPE we reach and nurture the right customers. Without personalised conversations on the channels that our customers are on, all we can do as a business is WISH our customers buy our product or service. And we all know hoping and wishing will not get us anywhere in business.   That's why you need to listen to this episode of The Make It Happen Show. It's time for YOU to make it happen with another one of our incredible Vision Partners here at The Entourage, Elly Hurley. Elly is an online communication and human behaviour expert, and in this episode, she's shared everything you need to know to create the most optimised communication strategy that will help you reach more customers and drive more sales while bringing your marketing costs down.   If you've been struggling to connect with your customers, block out some time today to listen and then re-listen to this episode. This is one of the biggest opportunities you have for marketing and sales in your businesses this year, don't get left behind.   Timestamps:  2:06 - How businesses are built on conversations 3:15 - Why you shouldn't treat your customers as just a number 5:00 - The importance of a communication strategy 5:12 - How data can play a role in customer communication 6:10 - 3 effective ways to keep getting in your customers' inboxes 11:13 - What to do to maintain a conversation with customers 13:35 - The most important communication strategy that most businesses fail to do