#420: Ch. 1, Backstory: How to Clarify Your Brand Story for Deliberate Growth

from Business of Story · host Park Howell

Park Howell, founder of the Business of Story, helps you clarify our brand story by reading the insights in chapter one of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park

Episode metadata supplied by the publisher feed · Published Jul 17, 2023

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#420: Ch. 1, Backstory: How to Clarify Your Brand Story for Deliberate Growth

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