420: Online Advertising: Master Search Engine Optimization and Content Marketing on Pinterest and YouTube with Kellen Kautzman

What this episode covers

Kellen owns Send It Rising Internet Marketing and manages a team of over 20 internet marketing professionals. He was the keynote speaker at Planet Hollywood on the Las Vegas strip and has spoken at Roseman University and the Lance Tamashiro podcast. His book "Everybody's Doing It" was the #1 New Release on Amazon.com in the SEO category. https://www.youtube.com/watch?v=WCxRdyI1dDw Quotes:                                                                                                                                    “If you don't value your own expertise, you're kind of missing the point. What you do on a daily basis, for 99% of humanity, is absolutely outside of their norm—and it's a lot more interesting than you think.” – Kellen Kautzman “Now is always the best time to start. Now has all the best opportunities. You're not missing out—you're missing out if you're not thinking about what you can do now.” – Kellen Kautzman “If you don't think your industry is sexy or interesting, you're missing the point. You're probably a lot smarter and better at it than you think.” – Kellen Kautzman Takeaways: 02:01 Pinterest can be a powerful link-building tool for businesses, even in seemingly mundane industries. 12:44 Google's AI understands content so well that educational, authentic videos are more important than perfect production. 14:53 Small business owners already have strong advertising skills - they just need to learn the digital tools. 19:35 Creating weekly video content builds a valuable web asset that grows in worth over time. 26:19 Don't fear making content - your first attempts will improve quickly, and something is always better than nothing. Resources Everybody's Doing It: Advertising Redefined by an SEO Expert (book) Kellen Kautzman (official site) Kellen Kautzman on LinkedIn Kellen Kautzman on Twitter