421: Is My Niche Too Small? [understanding micro-niches]

Did you know that going small can help you grow big? This is an absolutely counterintuitive concept. But it works. Going small can help you grow big. One of the concepts I teach the most is the power of specializing and how it actually makes your business easier and more profitable. But some of you ask, can a niche be too small? How do I know? Today we're talking about micro-niches and I am thrilled to feature several BizChix community members who saw their business explode once they chose to serve small. Join the BizChix Community  Books Mentioned:  This is Marketing by Seth Godin  Lingo by Jeffrey Shaw Words That Change Minds by Shelle Rose Charvet Other Links Mentioned:  Deanna Gillingham  Sheri Gazit  Rosie Jablonsky  Jaquilyn Edwards  Katie Mleziva  Stacey Ogden  Emily Anderson Jennifer Merida BizChix Episodes Mentioned:  406: Discover Your Blue Ocean Superpower  374: Are You Solving a Big Enough Problem?  332: How to Get More Time and Control with Deanna Gillingham  Additional Resources:  Are you ready to discover your Blue Ocean Superpower? Access our free training and workbook.   Work with Us:  Programs Overview  VIP Day  One:One Coaching  Leadership Lab  Six Figures Lab  This podcast was first published on BizChix.com/421. Listen to our sister podcast, Stacking Your Team, on your app or at BizChix.com.