421 Janet Maro — Farmers are the architects, not the audience episode artwork

EPISODE · May 8, 2026 · 53 MIN

421 Janet Maro — Farmers are the architects, not the audience

from Investing in Regenerative Agriculture and Food · host Koen van Seijen

When Janet Maro started building training programs with farmers in Tanzania, she didn't arrive with a curriculum. She asked farmers what they knew, what they needed, and what they could bring to the table — and built from there. That instinct, to treat farmers as the architects rather than the audience, turns out to explain most of what makes Sustainable Agriculture Tanzania unusual: why groups keep meeting and planning years after projects end, why an organic shop opened in Morogoro in 2012 has since seeded eight more across the country, and why a conflict between Maasai pastoralists and smallholder farmers that had turned violent was resolved not through outside intervention but through a simple exchange of manure and crop residues, negotiated by the communities themselves.More about this episode.Thoughts? Ideas? Questions? Send us a message!Find out more about our Generation-Re investment syndicate:https://gen-re.land/ Thank you to our Field Builders Circle for supporting us. Learn more hereSupport the show=======In Investing in Regenerative Agriculture and Food podcast show we talk to the pioneers in the regenerative food and agriculture space to learn more on how to put our money to work to regenerate soil, people, local communities and ecosystems while making an appropriate and fair return. Hosted by Koen van Seijen.👩🏻‍💻 VISIT OUR WEBSITE 📚 JOIN OUR VIDEO COURSE 💪🏻 SUPPORT OUR WORKJoin GumroadShare itGive a 5-star ratingBuy us a coffee… or a meal! =======🎙 YouTube channel🔗 Linkedin📸 InstagramJoin our newsletter!=======The above references an opinion and is for information and educational purposes only. It is not intended to be investment advice. Seek a duly licensed financial advisor or investment professional before making any financial decisions.Feedback, ideas, suggestions? Get in touch!

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When Janet Maro started building training programs with farmers in Tanzania, she didn't arrive with a curriculum. She asked farmers what they knew, what they needed, and what they could bring to the table — and built from there. That instinct, to treat farmers as the architects rather than the audience, turns out to explain most of what makes Sustainable Agriculture Tanzania unusual: why groups keep meeting and planning years after projects end, why an organic shop opened in Morogoro in 2012 ...

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421 Janet Maro — Farmers are the architects, not the audience

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This episode was published on May 8, 2026.

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