421: Letting Visitors Tell the Destination’s Story with Gavin McKenna

from Destination Marketing Podcast · host Brand Revolt

Adam Stoker goes international with Gavin McKenna, Head of Marketing & Digital Communications at Visit Belfast. Gavin shares his path from agency life to leading Belfast’s destination marketing, and why he believes DMOs need to move beyond “digital brochure” websites. They dive into Visit Belfast’s bold launch of the UK’s first social-first destination website, built around UGC, personalization, and a feed-like experience that mirrors how travelers discover places on TikTok and Instagram. Plus: how Belfast leverages screen tourism (from Game of Thrones to Titanic) in a way that stays authentic to the destination brand. Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email ⁠⁠⁠⁠[email protected]⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠[email protected]⁠⁠⁠⁠.

Episode metadata supplied by the publisher feed · Published Feb 3, 2026

Embed this episode

Attribution link and audio player

Ready to play

421: Letting Visitors Tell the Destination’s Story with Gavin McKenna

0:00 43:07

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

Wild WinsDay Wild WinsDay Pump the hump with WILD WINSday 🐪💪: Your 3-minute weekly video boost for leadership, sales, marketing, and business breakthroughs to WIN the day! The Course Mentors Podcast The Course Mentors Hey there, future course creator!Ever feel like turning your know-how into an online course is like trying to solve a Rubik's cube blindfolded? Well, grab your headphones because "The Course Mentors Podcast" is here to be your secret weapon!Meet Aimee and Odette (that's us!), your new best friends in the course creation world. We've been in the trenches for over a decade, and for the last five years, we've been rocking the online course space. Now we're here to spill all our secrets in bite-sized, 15-20 minute episodes that'll fit perfectly in your coffee breaks.No fluff, no filler - just real, actionable advice that'll take you from "um, what's a landing page?" to "holy moly, I just hit six figures!". We're talking everything from crafting your course to marketing it like a pro and building a business that'll have you pinching yourself.Whether you're dreaming of ditching the 9-to-5 grind, adding a sweet extra income str

Frequently Asked Questions

How long is this episode of Destination Marketing Podcast?

This episode is 43 minutes long.

When was this Destination Marketing Podcast episode published?

This episode was published on February 3, 2026.

Can I download this Destination Marketing Podcast episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!