#421: Loyalty Beyond the Cart: How United Supermarkets Gamifies Wellness and Engagement

from Leaders in Customer Loyalty, Powered by Loyalty360 · host Loyalty360

Send us Fan MailCustomer loyalty in the grocery industry is no longer just about discounts and rewards points. It is about creating meaningful connections and offering tangible value in ways that truly resonate. United Supermarkets has embraced this shift by blending gamification, digital engagement, and health-focused initiatives to drive deeper customer loyalty. To explore this strategy, we spoke with Brenda Garcia, Health & Wellness Manager and Registered Dietitian, and Robin Cash, Director of Digital and Loyalty Marketing at United Supermarkets. Their insights reveal how customer expectations are evolving—and how United is staying ahead of the curve.

Episode metadata supplied by the publisher feed · Published Feb 27, 2025

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#421: Loyalty Beyond the Cart: How United Supermarkets Gamifies Wellness and Engagement

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This episode was published on February 27, 2025.

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