#422: Immersive Shopping in China mit Alibaba

from TEO Podcast: Künstliche Intelligenz, Tech Trends & Aktien · host Dr. Teo Pham

China war schon immer DER Vorreiter in Sachen Shopping Experience. Egal ob Social Commerce, Shoppable Videos oder Live Shopping - die chinesischen Plattformen setzen die Trends.Auch beim Thema Metaverse Shopping ist China schon deutlich weiter - auch wenn dort der Begriff Metaverse nicht so gängig ist. Es geht um immersive Shopping Experiences mit 3D Shopping Malls, Avataren und virtuellen Influencern. Über diese Trends spreche ich in der heutigen Podcast-Folge mit Karl Wehner, dem Managing Director bei der Alibaba Group (Germany, Switzerland, Austria, CEE, Turkey).

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This episode was published on November 21, 2022.

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