422 Manuscript to Market: Launching Your Book with Agent Kathleen Kerr

In this episode of the Writing at the Red House podcast, Kathi Lipp is joined by her literary agent and close friend, Kathleen Kerr, as they tackle the ins and outs of launching a book successfully. Kathleen, who has been part of Kathi's publishing journey, provides valuable insights on the agent’s role in a book’s life cycle, from pre-launch strategizing to sustaining long-term interest and sales.  Listeners will learn:  The importance of pre-orders and early marketing strategies.  How to identify and invest in key marketing resources.  The difference between launch day success and long-term sustainability.  Practical tips for authors navigating both traditional and self-publishing avenues.  Whether you're an aspiring author or a seasoned writer, this episode is packed with actionable advice to help you bring your book into the world successfully.