422: The Anticipatory Organization: Turn Disruption and Change into Opportunity and Advantage with Innovation Expert Daniel Burrus

What this episode covers

Daniel Burrus is considered one of the world's leading technology forecasters and innovation experts. He is the CEO of Burrus Research, a research and consulting firm that monitors global advances in technology driven trends to help clients profit from technological, social and business forces that are converging to create enormous, untapped opportunities. He is a strategic advisor to executives helping them to develop game-changing strategies based on his proven methodologies for capitalizing on technology innovations. He is the author of seven books, including The New York Times bestseller Flash Foresight, and his latest book, The Anticipatory Organization. Daniel has a ton of interesting stories to share with us, as well as the three categories of hard trends that you should be looking for: demographics (i.e. baby boomers -> a smartwatch for seniors) government regulation technology https://www.youtube.com/watch?v=m4kBofInoTc Quotes:                                                                                                                                    “If it can be done, it will be done. If you don't do it, someone else will.” – Daniel Burrus “Take your problems and skip them. Use the hard trends that are shaping the future to gain confidence to make a bold move.” – Daniel Burrus “Instead of trying to be successful, which is inwardly focused and measured by you, don't create a life of success. Why not create a life of significance?” – Daniel Burrus Takeaways: 06:05 Skip problems that seem impossible and focus on innovative solutions. 14:59 Create a life of significance by helping others, not just pursuing personal success. 19:42 Solving real problems for specific demographics creates powerful business opportunities. 23:57 Make your business ideas newsworthy to gain free marketing and credibility. 28:12 Think bigger than your initial idea - there's always a "bigger big" waiting to be discovered. Resources The Anticipatory Organization (get a free copy of the book) Daniel Burrus TedX Talk Daniel's books (Amazon author page)