422: The World Cup Strategy Most Destinations Are Missing with Nick Shekeryk and Richard Porter

from Destination Marketing Podcast · host Brand Revolt

In this episode, Adam is joined by Nick Shekeryk and Richard Porter from Discover Snohomish County. With the 2026 FIFA World Cup looming, Snohomish County is in a unique position. Located directly between host cities Seattle and Vancouver, they’ve developed a "secondary destination" strategy to capture the overflow of international fans. Nick and Richard also share their playbook for maximizing a global event without being the primary host. Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email ⁠⁠⁠⁠[email protected]⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠[email protected]⁠⁠⁠⁠.

Episode metadata supplied by the publisher feed · Published Feb 10, 2026

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422: The World Cup Strategy Most Destinations Are Missing with Nick Shekeryk and Richard Porter

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