423 From Concept to Launch: The Year-Long Journey of a Book Launch

In this episode of the Writing at the Red House podcast, join Kathi Lipp and her team members Tonya Kubo and Tenneil Register as they dive deep into the art of book launching. It's not just about the six weeks before your book hits the shelves; it's about living and breathing your book's message long before and after it's published. So grab a cup of coffee (or soup!), and let's explore how to make your book launch a natural extension of your life and passion. Listen along as they discuss:     1. The concept of a "lifestyle launch" and how it differs from traditional book launches  2. The importance of starting your launch process early – at least 6-12 months before publication  3. Creating a portfolio of assets around your book, including pre-order bonuses and supplemental content  4. Embracing and addressing objections from potential readers  5. Maintaining brand consistency while expanding your reach  6. The power of community in book launches and author platforms  7. Practical tips for authors currently writing their books to prepare for launch     Key takeaways include the importance of living out your book's message, creating content that resonates with your audience's emotions, and viewing objections as opportunities for engagement.