423: What Has Changed About the Personal Brand Industry Since COVID

In this episode, we dive into the world of digital marketing with new co-host Robby Fowler. Robby brings a wealth of experience in guiding solopreneurs, medical practices, and nonprofits in their digital marketing efforts. Together, we uncover the secrets to crafting a balanced and impactful digital strategy that seamlessly integrates a robust website with an engaging social media presence. Stay ahead of the curve as we explore the evolving digital landscape, the rise of AI-generated content, and the nuances of contemporary marketing tools. In this episode, you will hear: Why maintaining a cohesive digital presence is essential and how to balance the strengths of a website with the networking power of social media. About the strategic decision-making process behind prioritizing your website over social media, and the potential pitfalls of each approach. Get practical advice on using lead magnets to grow your email list, even as AI-generated content becomes more prevalent. How to navigate the challenges of content marketing in an AI-driven world and the importance of staying updated with technological advancements. The need to resonate with younger demographics by leveraging current technology and communication channels effectively. Connect with Me on Social Instagram LinkedIn Facebook Twitter YouTube Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.