#424 Why content creation might be the next frontier for clinical impact: Oscar Ferguson from Deaku

In this week’s episode, James is joined by Oscar Ferguson, co-founder of Deaku. Oscar is a doctor-turned-founder and award-winning creator and content strategist on a mission to make every creator’s life better. Deaku are building a connected workspace where creators, marketers, and production teams plan, collaborate, and grow - all in one place.Connect with Oscar: https://www.linkedin.com/in/dr-oscar-ferguson/Learn more: https://www.deaku.app/homeApply to be a guest: www.thehealthtechpodcast.comSubscribe to Healthtech Pigeon 🐦: www.healthtechpigeon.comGet in touch with James: www.jamessomauroo.comChapters00:00 Introduction to Health Tech and Creator Economy05:59 The Value of Long-Form vs Short-Form Content11:53 The Emotional Toll of Medical Practice18:03 The Decision to Leave Medicine21:12 Building a New Career in Health Tech32:55 The Importance of Networking and Mentorship35:12 Learning from Failure in the Real World36:02 Creating Impactful Health Content41:12 Building a Community for Content Creators48:05 Innovating in the Creator Economy56:26 The Future of AI in Content Creation59:17 The Value of Human-Made Content01:00:03 AI in Video Generation: Gimmick or Utility?01:04:51 Misinformation and Responsibility in Health Content01:06:40 The Purpose of Content Creation01:17:11 The Dream of Content Creation01:19:08 Creative Fulfillment in Content Creation01:20:26 Building Community with Deaku01:27:36 Connecting with the Creator Community