425: Darrell Lester—The Eight Letter F Word

from The Way I Heard It with Mike Rowe · host The Way I Heard It with Mike Rowe

Former vice president of marketing at Publishers Clearing House, Darrell Lester, tells the inside story of how PCH started as a mom & pop shop, meteorically rose to one of the most beloved companies in America, and then was nearly destroyed by bad press and lawsuits because of greed. Darrell witnessed it all and chronicled it in his book, Downfall of an Icon: The True Story of Publishers Clearing House.

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This episode was published on February 11, 2025.

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