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426: Amazon Kills the Dash Button episode artwork

EPISODE · Mar 15, 2019 · 6 MIN

426: Amazon Kills the Dash Button

from eCommerce Minute · host eCommerce Minute

Amazon has stopped selling the Dash button, although -  if you’ve got one already -  it will still work. The idea behind the button was to make it really simple to buy replacement products for goods when you’re running low.  It also meant a direct pipeline to brands and sellers, which effectively removed the temptation to shop for lower prices. Amazon created more than 300 Dash buttons for various products.  Not only did they provide a fast way to re-order things, they also served as brand advertising for products when placed in homes.

What this episode covers

Amazon has stopped selling the Dash button, although -  if you’ve got one already -  it will still work. The idea behind the button was to make it really simple to buy replacement products for goods when you’re running low.  It also meant a direct pipeline to brands and sellers, which effectively removed the temptation to shop for lower prices. Amazon created more than 300 Dash buttons for various products.  Not only did they provide a fast way to re-order things, they also served as brand advertising for products when placed in homes.

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426: Amazon Kills the Dash Button

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How long is this episode of eCommerce Minute?

This episode is 6 minutes long.

When was this eCommerce Minute episode published?

This episode was published on March 15, 2019.

What is this episode about?

Amazon has stopped selling the Dash button, although -  if you’ve got one already -  it will still work. The idea behind the button was to make it really simple to buy replacement products for goods when you’re running low.  It also meant a direct...

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