426: Evan Dexter on MaddenCast and How Madden is Used in the Pro Game

Joe Favorito sits down with Evan Dexter, VP of Brand Management & Brand Marketing at EA Sports. Evan oversees EA Sports Madden NFL and EA Sports College Football, and he shares how gaming is becoming more than just entertainment. From engaging younger audiences to revolutionizing how coaches, players, and GMs prepare for real-life football, Evan discusses the impact of MaddenCast and the evolving role of gaming in the sport.The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR) and produced by Karthik Iyer (@bykarthikiyer), Freddie Walker (@freddiewalks), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with social media efforts led by Pragna Prasanna, Breah Banks, and Lissa Ruiz. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com