426: Get Stuff Done, Develop Your Team, Get Out More, and Scale with Advertising Professional Mike Arce

What this episode covers

Mike Arce is the host of the top fitness business video podcast, The GSD Show. He is also the founder and CEO of Loud Rumor, a 7-figure advertising agency for small businesses in the fitness and wellness space. Mike has helped over 25 major brands like Orangetheory Fitness and his agency has worked with over 457 fitness and wellness companies throughout the world. As a husband and father of 4, he's created the time to do all of this while traveling to speak at many events across the country over the last 2 years. https://www.youtube.com/watch?v=0_-ULh2p7ZM Quotes:                                                                                                                                    “They do what they see you do. You can tell them all this stuff, but they don't do what you tell them—they do what they see you do.” – Mike Arce “You want to be great, you want to study great people. It's as simple as that.” – Mike Arce “You want to build your business as if you're going to sell it to someone else, and you're not going to be a part of it, and it's going to be just as valuable without you.” – Mike Arce Takeaways: 03:32 90% of business success comes from understanding core business principles, not getting lost in industry-specific technical details. 07:33 Developing and empowering team members allows you to focus on high-level business strategy and personal growth. 11:50 Children learn more from watching what you do, not just from what you tell them to do. 20:25 Continuous learning and education are critical for business growth, especially reading books and attending conferences. 27:39 Build your business as if you're going to sell it, making it valuable and functional without your direct involvement. Resources Mike Arce (official site) The GSD Show (podcast) Loud Rumor (agency) Tools of Titans by Tim Ferriss Scaling Up by Verne Harnish The E-Myth Revisited by Michael Gerber