426: Targeting Your Brand with Geoff Cook

Jason Hartman talks with Geoff Cook, co-founder and CEO of MeetMe and The Meet Group, about the creation of his company that has created a $400 market cap. MeetMe is a dating app like many others, but has differentiated itself by using live streaming. Geoff and his team have noticed that people are segmenting their personalities across brands rather than trying to change their privacy settings on one platform, and was able to take advantage of that. Key Takeaways: [1:45] How live streaming made Geoff's dating app revenue explode [4:44] Deciding to go forward with live streaming was an all in bet for the company [7:30] The problem right now with video on dating apps is that many people don't want to be in a video [10:17] People share different aspects of their life with different brands Website: www.MeetMe.com