EPISODE · Apr 23, 2026 · 43 MIN
#428 - BHPH on the Border: Managing Risk, Repos & Growth in El Paso
from The Independent Dealer Podcast · host Jeff Watson & Luke Godwin
In this episode of the Independent Dealer Podcast, Jeff Watson and Luke Godwin sit down with Cesar Stark, CEO of S&S Motors and President of the El Paso Independent Automobile Dealers Association, for a deep dive into what it's like to run a buy here pay here dealership on the U.S.-Mexico border. Cesar shares how growing up across the border shaped his business, how the Mexican government's vehicle legalization program started costing him cars — and his liens — and why slow, disciplined growth has been the key to his 20+ year run in the industry.What You'll Learn:-How Cesar got his start in the car business after a career in insurance — and how that background led him to reinsurance-Why the Mexican government's vehicle legalization program became a major threat to BHPH dealers on the border-How selling notes early on kept the doors open — and why he hasn- t sold one in 6 years-The reinsurance strategy he wishes he'd started sooner-Why being deeply involved in TIADA and NIADA has been one of his biggest competitive advantages-What Cesar sees coming for the BHPH industry over the next 5-10 years — and why he's being careful about how fast he growsIf you're a buy here pay here or independent dealer navigating a unique market, thinking about reinsurance, or trying to figure out how to grow without outrunning your capital, this episode is full of hard-won lessons from a dealer who's been in the trenches for over two decades.Support the businesses that support the podcast:Buckeye Risk Services - Reinsurance and wealth strategies for independent dealers.https://theindependentdealer.com/buckeyeBlytzPay - BHPH payment processing with fast funding and text-to-pay.https://theindependentdealer.com/blytzpayIturan GPS - Asset protection and customer management for BHPH and retail dealers.https://theindependentdealer.com/ituranFollow & Connect:Website: www.theindependentdealer.comFacebook Group: @independentautogroupLuke Godwin: @lukegodwinJeff Watson: /sendtojeffwLike, subscribe, and share this with a dealer who needs to hear it.
What this episode covers
In this episode of the Independent Dealer Podcast, Jeff Watson and Luke Godwin sit down with Cesar Stark, CEO of S&S Motors and President of the El Paso Independent Automobile Dealers Association, for a deep dive into what it's like to run a buy here pay here dealership on the U.S.-Mexico border. Cesar shares how growing up across the border shaped his business, how the Mexican government's vehicle legalization program started costing him cars — and his liens — and why slow, disciplined growth has been the key to his 20+ year run in the industry.What You'll Learn:-How Cesar got his start in the car business after a career in insurance — and how that background led him to reinsurance-Why the Mexican government's vehicle legalization program became a major threat to BHPH dealers on the border-How selling notes early on kept the doors open — and why he hasn- t sold one in 6 years-The reinsurance strategy he wishes he'd started sooner-Why being deeply involved in TIADA and NIADA has been one of his biggest competitive advantages-What Cesar sees coming for the BHPH industry over the next 5-10 years — and why he's being careful about how fast he growsIf you're a buy here pay here or independent dealer navigating a unique market, thinking about reinsurance, or trying to figure out how to grow without outrunning your capital, this episode is full of hard-won lessons from a dealer who's been in the trenches for over two decades.Support the businesses that support the podcast:Buckeye Risk Services - Reinsurance and wealth strategies for independent dealers.https://theindependentdealer.com/buckeyeBlytzPay - BHPH payment processing with fast funding and text-to-pay.https://theindependentdealer.com/blytzpayIturan GPS - Asset protection and customer management for BHPH and retail dealers.https://theindependentdealer.com/ituranFollow & Connect:Website: www.theindependentdealer.comFacebook Group: @independentautogroupLuke Godwin: @lukegodwinJeff Watson: /sendtojeffwLike, subscribe, and share this with a dealer who needs to hear it.
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#428 - BHPH on the Border: Managing Risk, Repos & Growth in El Paso
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