#428: How to Use Storytelling to Assemble Your Transformative Brand

Dr. Emmanuel Probst, Global Lead, Brand Thought-Leadership at Ipsos and author of Assemblage - The Art and Science of Brand Transformation, discusses how to hone your stories to create a transformative brand. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park

Episode metadata supplied by the publisher feed · Published Sep 11, 2023

Embed this episode

Attribution link and audio player

NOW PLAYING

#428: How to Use Storytelling to Assemble Your Transformative Brand

0:00 55:05

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

No similar podcasts found.

Frequently Asked Questions

How long is this episode of Business of Story?

This episode is 55 minutes long.

When was this Business of Story episode published?

This episode was published on September 11, 2023.

Can I download this Business of Story episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!