429: Scaling Solar Sales: Sunder Energy’s President Eric Nielsen on Sustainable Growth in D2D | The D2D Podcast

In this episode of The D2D Podcast, host JP Arlie interviews Eric Nielsen, Co-Founder and President of Sunder Energy, to explore transformative insights from his extensive experience in the solar and smart home industries. Eric shares his journey from leading sales strategies at Vivint Smart Home to co-founding Sunder Energy, one of the most resilient and growth-focused solar companies. With an MBA from Ohio State University and a history of roles that shaped his vision, Eric discusses pivotal lessons learned, sustainable sales practices, and the strategies behind Sunder’s national expansion.Eric reveals the unique approach Sunder Energy has taken to break away from traditional industry pitfalls, including practices like supporting reps' long-term success, reducing high-pressure sales tactics, and maintaining ethical sales environments. He also explains how Sunder thrived despite COVID-19's challenges, scaling from a startup to handling thousands of solar accounts monthly. Listen in to gain insights into the solar industry’s future, from regulatory trends to the role of innovative technology, and discover actionable sales tips directly from one of the industry’s top leaders.Key Questions Answered in This EpisodeHow can door-to-door reps create long-term success in the solar industry?What makes Sunder Energy's sales culture different from traditional models?How did Sunder scale during the COVID-19 pandemic, and what lessons can be applied?What are the upcoming challenges in the solar industry that reps should prepare for?How can sales companies incorporate ethical sales practices to enhance customer trust?Connect with Eric Nielsen on LinkedIn: https://www.linkedin.com/in/ericscottnielsen/. For more information about his company and the impactful work at Sunder Energy, visit https://sunderenergy.com/ Thank you for listening! Don't miss out on future episodes! Subscribe to The D2D Podcast on Apple Podcasts and Spotify.Follow us on Facebook and Instagram. You may also watch this podcast on YouTube!You may also follow Sam Taggart on Facebook, Instagram, and TikTok for more nuggets on D2D and Sales Tips.