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43: 7 Strategic Steps to Implementing a MarTech Platform episode artwork

EPISODE · May 26, 2019 · 43 MIN

43: 7 Strategic Steps to Implementing a MarTech Platform

from AnalyticsToday Podcast · host Jeremy Roberts and Sameer Khan

MarTech is short for Marketing Technology. In the last seven years, there has been a significant growth in marketing technology. In 2011, there were few hundred marketing tech and in 2019 there are more than 7000 technologies. This rapid change requires organizations to follow a strong process to implement marketing tech. In this show, Jeremy and I will go through the seven strategic steps required to implement any marketing technology in your organization. These steps apply to big or small companies. Here are the steps: Alignment Requirement Research Recommendation Implementation Training Governanace Leave us your comments and feedback. Visit our website www.analyticstodaypodcast.com Support the show Follow us on Twitter @sameerkhan or @jeremyaroberts or leave us a review on iTunes: https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732 Subscribe to our free AI to ROI newsletter Consult with us www.analyticstodaypodcast.com

Episode metadata supplied by the publisher feed · Published May 26, 2019

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MarTech is short for Marketing Technology. In the last seven years, there has been a significant growth in marketing technology. In 2011, there were few hundred marketing tech and in 2019 there are more than 7000 technologies. This rapid change requires organizations to follow a strong process to implement marketing tech. In this show, Jeremy and I will go through the seven strategic steps required to implement any marketing technology in your organization. These steps apply to big or small c...

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