43: A New Way to Think About Selling Your Membership

What would change about how you promote your membership if you knew you'd be selling it for the next 70 years?That's exactly what brands like Gucci have done... finding fresh, exciting ways to sell the same iconic products for decades. And in this second installment of the Return to Form series, I'm borrowing from their playbook to help you get your creative spark back for marketing an established membership.If you've been going through the motions with your promotions, focusing on getting everything "right" instead of infusing your marketing with what makes you magnetic, this episode will shake some new ideas loose!I'm sharing two powerful prompts (with plenty of examples) to help you start thinking like someone who's building a world people want to step into... not just a membership people join.We'll cover:How Tom Ford revived a languishing Gucci by looking inward instead of chasing trends (and what that means for how you position your membership)The 30-second exercise that reconnects you to your membership's values and makes your marketing more fun to createWhy imagining your membership as a physical space unlocks promotional ideas you'd never find in a swipe fileHow visuals, tone, and curation shape the feeling of your world, and why that feeling is what members are really buyingLinks and Resources:☀️ See it in action: 10 Simple Ideas to Grow Your Membership This Summer ☀️ [FREE] -> https://themissingink.kit.com/10-ideas-podQUIZ! What's your membership growth style? growthstylequiz.comFor more on the Return to Form series, join the newsletter for membership people here: themissingink.co/newsletterSee how else you can work with Natalie: themissingink.co/servicesRead this podcast in article format & check out the shownotes:https://themissingink.co/listen/43-membership-world-buildingFollow on Social Media:Instagram: instagram.com/natalietaylor.coThreads: threads.net/@natalietaylor.coFacebook: facebook.com/natalietaylor.co