43: Donald Trump, Ted Cruz, Snapchat Discover, and Super Bowl Ads

Happy Birthday Snapchat Discover, Donald Trump, Ted Cruz and the Super Bowl In this episode, Vincenzo jumps into what Snapchat Discover has meant to 23 content publishers.  Over the past year, publishers have made it clear that their Snapchat channels have moved from experiments to core offerings. Cosmopolitan’s Snapchat Discover channel generated, on average, 19 million views per month, Poynter reports. Cosmopolitan.com generates 20 million unique visitors per month, according to its website. BuzzFeed CEO Jonah Peretti has said views from Snapchat make up 21 percent of his company’s total traffic. With the 2016 Election creeping up, who is making the most of their ads? Donald Trump's support among blue collar voters doubles when Ted Cruz attacks him in ads, but those same attacks boost Cruz's support among middle-class men. And while Trump's ads don't help him much, they do drive voters away from Cruz. Those are some of the findings in a study by insights platform Qualtrics, which recruited more than 1,200 people to try and determine whether ads from the two leading GOP candidates are working, with the Iowa caucuses just days away. Finally, with the Super Bowl just a couple short weeks away, we dive into which companies have purchased ad spots and which creatives they'll be focusing on.  Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it. Vincenzo is also a speaker and brand correspondent, working with brands like Applebee’s, Tinder, DC United, Barilla Pasta, BeastGrip and more. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker. Voice Over Artist, Rachel Creveling Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.   The Brand Boost Podcast mission The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.   About Fifty 2 Creative Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative’s mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.   Enjoy the podcast?