#43 From Burnout to Toy Company Success Story: Sara Feldstein Reveals All

In this episode of The Rectified Podcast, Sara Feldstein, founder of Barumba Play, shares her journey from being a tax accountant to creating a kids play couch company. She discusses the unexpected challenges she faced during the pandemic, her decision to transition to e-commerce, and the creative process behind developing her unique play couch product. Sara also touches on the logistics of manufacturing and shipping large products, her marketing strategies, and the unexpected therapeutic benefits of her play couch in aiding physical therapy for children. Despite her success, Sara emphasizes her intention to keep Barumba Play a lifestyle business and shares valuable advice for fellow entrepreneurs, encouraging them to stay focused on numbers and maintain a healthy work-life balance.Barumba Play Company’s Website: https://revert-tech.com/Barumba Play Instagram: https://www.instagram.com/reverter0/Sara’s favorite book: https://amzn.to/3QupwOvFind me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/Join the D2C Founders Mastermind to scale your direct-to-consumer brand: https://www.rectified.co/dtc-founders-mastermind/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com