#43: How to convert social media fans and followers into donors with Julia Campbell

Send us Fan MailIf you are struggling to use social media—particularly Facebook—to drive revenue and contribute to your fundraising, today's episode is for you.We are talking to Julia Campbell, the author of Storytelling in the Digital Age: A Guide for Nonprofits. Julia runs a digital marketing consulting business, where she helps nonprofits stop spinning their wheels on social media and start getting real results.You'll learn how to give donors and supporters what they want. You'll hear why you shouldn't use social media as a megaphone to just promote your agenda. And you'll find out why you should be running Facebook ads all year round.Today we’ll cover:[02:11] - The Catch 22 of Digital Marketing    [08:07] - The business case for why social media matters in 2021    [12:19] - The number 1 thing nonprofits get wrong about social media    [20:00] - The power of targeted social ads    [23:02] - Why you should run ads all year long    [30:23] - Asking followers to start fundraisers for you    [37:14] - Julia's encouragement for nonprofit leaders and fundraisers    Get connected:Julia would love to connect with you. You can find her on her podcast, Nonprofit Nation, and at jcsocialmarketing.comPlease consider subscribing to, rating, or sharing the BuildGood Podcast on your preferred platform. You can do that by clicking here. To take advantage of our free resources and get your 5-minute fundraising fix, visit: fiveminutefundraisingfix.com