43. How To Forecast sales on Amazon

This week we are discussing how to forecast sales on Amazon. Starting with the basics: What is a sales forecast and how are they useful? What tools are there within the Amazon platform to support sales forecasting? Tom Are there any external tools that are also worth considering when looking at forecasting sales? What external factors need to be considered when forecasting sales? Into the detail: What stats are most useful when trying to forecast and predict sales? Is looking back at the previous period or the previous year most useful? What other predictors can be used to forecast sales? What makes sales forecasting unpredictable or unreliable? And how can you avoid falling down these traps? How accurate are sales forecasts usually? What can you do to accelerate sales beyond their predicted forecast? How can you identify what helped to boost sales when they exceed their forecast and how can you recreate that for other periods or years? When Amazon run their own “sales” events how does this affect sales and forecasting? How do you manage sales forecasting based on where a product is placed in it’s lifecycle position? (early adoption, late adoption, growth, peak, early decline, mid decline and ready for retirement) How do you identify your cash cows from your start products etc for the sales forecasting and make the most of these products`? What other profiling of products can be used to support the sales forecasting process? Thank you for listening. If you enjoyed this episode and think it would be useful to your friends please do share the link with them. And if you or someone you know is interested in having us work on your advertiser account, book a call with us through our website https://clearads.co.uk and we will be happy to hear from you.