#43 - How to price yourself as a personal brand?

Most starting entrepreneurs base their own prices depending on how much their competitors are charging. They look at what other people are doing and they try to do more or less the same thing... without even realizing that this is one of the biggest mistakes you can make when pricing your services. Think about it... Do you think that every successful entrepreneur out there decided their rates by looking at what other people are doing? No way. Every successful entrepreneur knows that it's not about what other people are doing, it's about what you can bring to the table. (That's why the entrepreneurs are successful, to begin with!) Successful entrepreneurs are not like most people, they're different, they act differently, they think differently, and they focus on the right things in their business rather than looking at what other people are doing. Take a listen... Show notes: stevendecuba.com/episode43