#43. Inspiration & innovation with NON World Wine Alternatives

Send me a message 🤗=============SHOW QUOTES “In the UK, it's 20 quid a bottle. I've always thought about it like some people get paid £20 quid an hour. So you know, if someone's going to give you an hour of their life, bloody, make it good if they're drinking your product, and I honestly believe in that.”  “So you give them two tonnes of raspberry crumble because you're pulling out 90% of the water weight, but you've got 20 tons of flavour.”============SHOW NOTES All the way from Australia, in this episode, I got to chat with the inspired mind behind the always unique and never boring NON World Wines. Aaron Trotman is equal parts funny and sincere, and this interview was a pure joy.============WE CHAT ABOUTAaron's storyAmazing flavour combinationsA late-found love of foodInternational seasonalityStewed cherry & coffeeReplicating red wineMade for food?Aaron, ADHD & alcoholHospitality (it's in the name)Australia, the UK & the USThe NON stopper!Online and on-tradeWhat's next for NON?Parenting while building a brandThe BBQ-Q (& AF draught in Aus) ============TRY NON -  uk.non.world  //  @non.world ============WE ALSO TALK ABOUT:Botivo*Heaps NormalMuriSylvaGuinness 0.0* ============BEST EPISODES TO CHECK OUT NEXT#39 Bolle: The only double-fermented alcohol-free sparkling wineJoin the membership and get the resources you need to make the change you want - https://mindfuldrinking.substack.com/s/the-vault ===You can email me at [email protected]===🗝️ Join the membership and unlock full access to The Vault - https://mindfuldrinking.substack.com/s/the-vault===*Some links are affiliate links. If you make a purchase, I may earn a commission that helps me keep the show going. Thank you.