43. Leaning In to Lean Marketing with Allan Dib

In this episode, Allan Dib, founder of Lean Marketing and author of two bestsellers, shares his approach to setting loose goals and tight systems for continual progress—including how traditional goal-setting frameworks fall short. He explains the fundamentals of the lean marketing approach, and argues that today's marketers need to niche down—way down. Allan is the founder of Lean Marketing, a marketing accelerator that helps individuals and organizations learn and implement marketing best practices in-house. He is best known as the author of The 1-Page Marketing Plan and Lean Marketing (almost a million copies sold). Allan recommends Via Battisti coffee in Melbourne: https://www.viabattisti.com His book recommendation is The Second Mountain: The Quest for a Moral Life by David Brooks: https://www.amazon.com/Second-Mountain-David-Brooks/dp/0812993268 Connect with Allan Dib on LinkedIn: https://www.linkedin.com/in/allandib/ If you have any questions about brands and marketing, connect with the host of this podcast, Itir Eraslan, on LinkedIn: https://www.linkedin.com/in/itireraslan/