EPISODE · Mar 4, 2026 · 1H 1M
43. Lily Shimbashi: Founder of Sportsish, Not your boyfriend's sports news
from Her Game Days · host Victoria Henderson
Victoria sits down with Lily Shimbashi — the woman who built Sportsish from a glow light, an Amazon mic, and a business plan she started years before Sportsish was created. Before she was interviewing athletes on ESPN red carpets, Lily was a broadcast assistant, making $7.25 an hour as a PA for the Utah Jazz, watching the men around her tear down the woman she wanted to be someday.Lily takes us from a broadcast truck to New York City, from early motherhood to launching Sportsish during nap time, from a thousand followers overnight to a hundred thousand the year Taylor Swift walked into Arrowhead. She's unapologetic about who she built it for, what it took to get there (years without monetization), and what's next.This is exactly the kind of conversation The Game was built for: a woman who loves sports, built a sports company, and never once waited for the industry to give her a seat.What we cover:Working in a Utah Jazz broadcast truck and watching the men tear down a woman broadcaster right in front of herApplying to hundreds of sports broadcasting jobs, getting rejected, and deciding to go build her own dreamHaving her first baby at 26 — and how a wave of intuition while nursing changed everythingLaunching Sportsish from her apartment during nap time September 27, 2023: how Sportsish hit 100KBeing unapologetic about making content "not for men" — and why that's exactly the pointHer new partnerships with ESPN and Togethxr ("Everyone Watches Women's Sports")How she manages an all-female team, weekend sports schedules, and two kids under sevenThe women she thinks every NFL fan needs to know: Adriana from Black Girls Love Football and Nicole Lynn, a record-breaking sports agent.Follow Lily on Instagram: Lily.beths & SportsishSportsish Website | Sportsish SubstackSupport the showThanks for listening to Her Game Days!We're happy you're here. If you enjoyed the episode, please send it to a friend, share it on social, or leave us a cute 5-star review. GET ON THE SEASON 2 LIST for the Social Club & Fantasy Football League (Last day to join is 9/7). Join the ClubFOLLOW US ON SOCIAL: Instagram | TikTokLove you, bye! <3
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Victoria sits down with Lily Shimbashi — the woman who built Sportsish from a glow light, an Amazon mic, and a business plan she started years before Sportsish was created. Before she was interviewing athletes on ESPN red carpets, Lily was a broadcast assistant, making $7.25 an hour as a PA for the Utah Jazz, watching the men around her tear down the woman she wanted to be someday. Lily takes us from a broadcast truck to New York City, from early motherhood to launching Sportsish during nap t...
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43. Lily Shimbashi: Founder of Sportsish, Not your boyfriend's sports news
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