43% of LLM Knowledge Comes from Listicles — How This SaaS Grew Pipeline with AEO

Prevent recurring engineering incidents at your startup before they burn out your best engineers and erode customer trust. Adam, Head of Product at Rootley, breaks down why even well-resourced companies fail at incident management — not from lack of tools, but because they're too deep in reactive firefighting to build real process. If your on-call rotation is eating engineers alive, this episode shows you where to start fixing it. You'll learn why every software company now needs an incident management strategy (not just enterprises), what makes intermittent latency issues nearly invisible to both humans and AI systems, and how AI can only catch what you've already instrumented and codified. Adam also covers how Rootley is thinking about distribution in an AI-search world, including why Reddit and listicle visibility now drives nearly half of LLM-sourced brand discovery. ABOUT THE GUEST Adam is Head of Product at Rootley, an incident management SaaS platform trusted by Nvidia, DoorDash, Wealthsimple, SoFi, and Wise. He leads product strategy focused on reducing the human cost of engineering incidents and building the observability workflows that prevent them from recurring. Get the complete show notes, frameworks, and playbooks: https://podcast.rapidproductgrowth.com/prevent-recurring-engineering-incidents-startup/ Subscribe for more tactical B2B growth strategy: https://www.youtube.com/@productgrowthstories?sub_confirmation=1 #IncidentManagement #EngineeringLeadership #B2BSaaS #SiteReliabilityEngineering #ProductGrowth