EPISODE · May 29, 2015
43% of retailers have no idea how mobile impacts their business
from UNTETHER.tv - Mobile strategy and tactics (video) | Pervasive Computing | Internet of things · host Rob Woodbridge
There are gaps in the way retailers implement their mobile strategies. Take, for instance, the results from the Mobile Payments and Fraud 2015 report highlighted in this episode. Chuck identifies where the opportunities exist between how merchants are using mobile and how consumers are interested in using mobile with those merchants. The gaps are wide and the opportunities are bountiful - provided it becomes a priority.
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43% of retailers have no idea how mobile impacts their business
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