#43 — She Left Visa To Confront What The System Never Told Women | Maaike Steinebach: “Why Do I Know Nothing About This?”

from You Never Know with Nicole Lee · host Nicole Lee

Maaike Steinebach, former CEO of Visa for Hong Kong and Macau, walked away from 25 years of financial services and tech to found FemTech Future — an advisory platform closing the gender health gap through women's health innovation. Because even though women make up half the world's population, the products, services, and systems we rely on every day were never really designed with us in mind. How much do we really know about women — what it even means to be one, and what we actually need?TIMESTAMPS00:00 Introduction01:29 From Visa CEO to FemTech Founder04:31 Why We Put Ourselves Last10:19 Only 10% in Hong Kong Show Up for Their Mammogram12:54 Do We Have to Become Men to Succeed?15:02 The Cost of Wearing a Mask at Work16:21 Why Leaders Need to Be More Vulnerable18:39 What Healthcare Got Wrong About Us24:05 I'm Successful. Why Do I Know So Little?25:07 Is Sexual Health Still Taboo in Asia?29:18 Is Sex Education in Schools Broken?37:09 Do We Resist Talking About Our Own Health?42:47 The Hardest Thing to Unlearn as a Woman45:36 Why We Stay Silent About Our Health47:44 What Do Men Really Need to Know?49:16 What You Never Know Means to MaaikeTODAY'S GUEST🌐 Website: www.femtechfuture.com🌐Instagram: @maaikeloveshk & @femtech_future🌐 LinkedIn: www.linkedin.com/in/maaike-steinebach-8a3a304/CONNECT WITH ME🌐 LinkedIn: www.linkedin.com/in/nicoleleethisisme🌐 Instagram & TikTok: @nicoleleethisisme🌐 YouTube: www.youtube.com/@nicoleleethisisme🌐 Spotify: https://open.spotify.com/show/5uRGujeye6cPVvaIGsAt7p?si=91942ccd3c054c1e🌐 Apple Podcasts: https://podcasts.apple.com/us/podcast/you-never-know-with-nicole-lee/id1789080795 🌐 Website: www.youneverknow.co🌐 Partnership & Speaking Enquiries: [email protected] WATCH NEXT► No Gold Behind Paper Gold | Christophe Numa with Nicole Lee► The Body Never Forgets: What Pain, Disease & Insomnia Are Telling You | Sufen Paphassarang► Why Rich People Can Still Feel Poor | Kees Stoute with Nicole Lee💌 I'm Nicole Lee. I spent more than a decade in private banking, took a leap of faith into fintech, walked away without a job while navigating a defining life transition — and started the You Never Know Podcast to have real conversations that challenge the way we think, what we believe, and how we live. Today, I'm also a moderator, speaker, and podcast producer — partnering with visionary leaders and businesses to shape strategic narratives through authentic storytelling.

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This episode is 51 minutes long.

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This episode was published on May 28, 2026.

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