43 - The AI Visibility Gap: 5 Lessons Every B2B Marketer Should Understand Now

This conversation with Jimi Gibson of Thrive Agency, explores the influence of performing on marketing, the shift in business visibility due to AI, the role of LinkedIn and YouTube in AI visibility, scaling and growth strategies for digital marketing agencies, the fundamental mindset shift in SEO, the impact of AI on business visibility, and the Business Visibility Index and AI misconceptions. The conversation covers the impact of business owner invisibility to AI, the importance of rethinking authority building, misconceptions about AI adoption, the psychology of the magic script framework, the role of curiosity in marketing, and the inspiration behind the books 'Chasing Carrots' and 'Uninvisible'. TakeawaysThe importance of personal branding in the AI eraThe need for businesses to adapt to AI-driven visibility Invisibility to AI can significantly impact revenueQuality and authenticity are key in authority buildingCuriosity and connection are crucial in marketingChapters00:00 The Business Visibility Index and AI Misconceptions28:26 Rethinking Authority Building35:04 The Magic Script Framework40:19 Curiosity in Marketing45:20 Closing Thoughts and Contact InformationContactJimi Gibson: https://www.linkedin.com/in/jimi-gibson/Paula Chiocchi: https://www.linkedin.com/in/paula-chiocchi/Apply to be a guest! https://podcast.outwardmedia.com/podcast-guest-application