43. The Client Centred Business Model is Broken

In this episode of the C Word Podcast I want to challenge one of the most ingrained concepts in the creative industry, and that is the client centred business model. Because I believe it's fundamentally broken and it doesn't serve clients or creatives.   I'll share: 1/ Why I think the model is problematic 2/ The impact it has on designers creating a business that works for them 3/ An alternative creative-centred model 4/ 5 key ingredients to crafting that business and becoming a more valuable and valued designer   THE CREATIVE VALUE INCUBATOR Join the guest list   RELATED EPISODES Eps28 - Setting Boundaries with Clients and Staying Friends Eps24 - Cultivating Unshakeable Belief in Your Creative Work Eps16 - Are Your Missing the Opportunity to Sell Strategy Eps10 - A Simple Model to Price Your Creative Work