EPISODE · Jul 8, 2026 · 48 MIN
#43 This Women's Gym Added 70 Clients Before it Opened (w/ Lisa Jarratt)
from The Small Group Gym Pod · host Stuart Aitken
This week I'm joined once again by Lisa Jarratt from Downham Ladies Fitness, just weeks after opening the doors to her brand-new facility.We discuss why she decided to move gyms, how she generated 70 new trial members before the doors even opened, the systems she's put in place to protect the coaching experience as the business grows, and why she's chosen retention over squeezing every last penny out of the gym.You'll learn:How Lisa signed up 70 new trial members before opening her new facilityThe Meta ad strategy generating a strong return without a complicated funnelHow to create marketing that answers your clients' biggest objectionsWhy one-to-one inductions have helped her onboard dozens of new members successfullyThe programming system allowing clients of all abilities to train togetherWhy she believes protecting service and retention is more valuable than increasing coaching ratiosThe biggest lessons she learned from investing nearly £50,000 into a new gym spaceFind out more about Lisa:Instagram: https://www.instagram.com/downhamladiesfitness/
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#43 This Women's Gym Added 70 Clients Before it Opened (w/ Lisa Jarratt)
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