431 FBF: Using PressReader to Entice Customers with Alex Gruntsev

Today's Flash Back Friday comes from Episode 283, originally published in July 2017. We've been hearing for years that print media is dead, but it's still around and some venues are even doing quite well. But with pay walls abound and different publications having different takes that you want to read it can get real expensive real fast to read all your favorite news. Jason Hartman talks with Alex Gruntsev, Chief Innovation Officer at PressReader, about how their service allows customers to subscribe to a huge variety of publications for a low monthly fee. They discuss how businesses can use hot spots to add value to their customers, how publishers can get in on the action, and why people would want the app. Key Takeaways: [1:54] What is PressReader? [6:13] How PressReader pays the publishers [11:18] What Alex sees as the future of PressReader [14:44] Whether things like PressReader will also cause a revolution in advertising Webste: www.PressReader.com