EPISODE · Oct 9, 2023 · 42 MIN
#432: Ch. 9, Moral: How to Declare Your Brand's Purpose to Amplify Your Impact
from Business of Story
Park Howell reads chapter nine of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Learn how to craft your brand purpose because people will buy what you stand for before they purchase your product or service. . Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park
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#432: Ch. 9, Moral: How to Declare Your Brand's Purpose to Amplify Your Impact
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