432 - How to Be an Authority Even If You're New to the Game

This week on Stay Paid, we're talking with Mike Saunders. Mike is an expert in helping his clients position themselves as the authority best qualified to serve their audience. In his interview, he shares how he does it along with the steps you can take to promote your own authority—even if you are just starting out. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources ·      Mini audio seminar: AuthoritizeYourAgency.com ·      Website: AuthorityPositioningCoach.com ·      Book: The Medium Is the Massage We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.   0:00     Introduction 2:06     Authority marketing | why it's important 3:41     Use "elevated" platforms 5:41     Promote your podcast interviews 7:53     SEO is dead | Optimize your Google visibility 9:27     Preframing your expertise 10:55   The power of accolades 11:42   Paying for exposure vs. an Authority Positioning Portfolio™ 15:30   The importance of media selection 16:25   Using authority positioning to nurture leads 19:33   Marketing trends: pattern interruption | mini seminar series 24:00   Action Item