432. The Future of Philanthropy: Gen Z's Unique Giving Habits and How to Reach Them - Elizabeth (McDonough) Ruikka + Alyssa Boger

Meet Elizabeth and Alyssa. They’re sharing insights from The Nonprofit’s Guide to Engaging Gen Z created by Classy and Pursuant (bravo on evolved partnerships 👏). Gen Z just doesn’t operate like any other generation, and we love how they break the status quo. We’re chatting about how nonprofits can create long-lasting partnerships with this deeply generous generation. Tune in for your guide on engaging with this generation that’s already making its mark on philanthropy.💡Learn How to understand Gen Z’s motivations An overview of The Nonprofit’s Guide to Engaging Gen Z Ways nonprofits can partner with Gen Z for greater impactToday's GuestsElizabeth (McDonough) Ruikka, Senior Director, Demand Generation & Digital Marketing, Classy + Alyssa Boger,  Senior Vice President, Client Strategy, PursuantEpisode HighlightsAlyssa’s story and journey to where she is today (4:30)Elizabeth’s story and journey to where she is today (6:10)Understanding Gen Z’s motivations (10:30)How to Engage Gen Z (17:00)How + Where Gen Z is gathering (20:00)How we begin building our Gen Z donor bases (25:00)The top 3 values of Gen Z donors (28:00)A powerful moment of philanthropy in Elizabeth’s life (39:00)A powerful moment of philanthropy in Alyssa’s life (41:00)Alyssa’s One Good Thing: No is a complete sentence. (45:00)Elizabeth’s One Good Thing: You want to hire people that are smarter than you. (47:00)How to connect (50:00)For more information + episode details visit: weareforgood.com/episode/432.Join us at The Spread!Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.Learn more and save your free spot today. //Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.comSay hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter