#433: Gym Owners Are Practicing the Wrong Sales Skill

You just lost another sale. The lead came in, they seemed interested, and then you got hit with one of these ... "let me think about it," "it's a little out of my budget," "I need to talk to my spouse." So you did what most people do. You went to YouTube, practiced your rebuttals, maybe bought a book on closing. And the next lead sat down...and you got the exact same objections. Here's what nobody is telling you: the problem isn't your objection handling. Those objections aren't even the real problem. They're just the smoke. And you've been so focused on the smoke that you never actually found the fire. In this episode of Behind Gym Doors, Mike breaks down the 5 stages of the gym sales process and shows you exactly where sales are really being lost...and it's not at the close. We walk through how to turn your thank you page into a sales asset, why your best leads are doing homework on you before you ever call them, what your Google reviews, website, and social presence are doing to your close rate, and why objection handling is the last 5% and the 95% before it is where the real game is won. If you want to spend less time selling and almost zero time overcoming objections...this episode is your playbook.