433: How to create better marketing by asking better questions

Matthew Seltzer wrote the book on the topic and joins me on this episode to share how you can ask better questions to do better marketing.   We discuss: Why teams struggle to ask good questions. How teammembers can learn to ask better questions. What questions should be asked? And more... Join us and grab a copy of his book here: https://amzn.to/3oe5Ro9