433: How to Turn Your Destination's History Into a Tourism Driver with Jake Wynn and Heidi Schlag

Heritage tourism is one of the most powerful, and most underutilized, tools in a destination marketer's toolkit. Adam Stoker sits down with Jake Wynn, Senior Marketing and Communications Manager at Visit Frederick, and Heidi Schlag, founder of Heritage Tourism Studio, to unpack how DMOs and museums can work together to turn local history into compelling visitor experiences. The conversation covers why museums need to start thinking like tourism institutions, how destinations can help history organizations build content and experiences that resonate with younger audiences, and why the authentic stories already living in your backyard may be your greatest competitive advantage. Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email ⁠⁠⁠⁠[email protected]⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠[email protected]⁠⁠⁠⁠.