434: What You Already Know & Don't

Following his retirement from Premier League professional football at the young age of 22, Aaron Tighe worked in the field of Business Sales and Sales Management for 30 years. He began my sales career in the UK with NTL before moving to Australia in 1999, where he joined the competitive telecommunications industry with Macquarie Technology Group. Aaron has been the spokesperson for the company's Heartbeat program, which won the Gold Winner Award for the 'Best in the World' customer experience program at the World Communications Awards in London 2020.   Aaron talks about his latest book, "What You Already Know & Don't", discusses how technology has changed professional sales in the last 24 years, and much more!